eClasses.org :: Course Catalog :: Email Marketing and Strategies

Email Marketing and Strategies (B322)

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Email Marketing and Strategies covers the importance of email marketing in today's competitive business environment. Students will learn tips for developing an email database, creating relevant content and designing emails, and analyzing tracking results to improve performance.

Applicable Job Roles: web marketer and business owner

Outline
Week 1: The Importance of Email Marketing
  • The Role of Marketing
  • Email as a Marketing Tool
  • Benefits of Email Marketing vs. Other Marketing Mediums
  • Email Marketing's Ability to Drive Traffic and Generate Sales
Week 2: Establishing a Database
  • Importance of an Email Database
  • Methods to Collect Emails
  • List Rental Options
  • Compliance With CAN SPAM Act
Week 3: Creating Relevant Content
  • Differences from Print and Online Content
  • Components to Writing Effective Email Copy
  • Type of Information to Include in Email Marketing
  • Writing Subject Lines
Week 4: Newsletter Design and Layout
  • Design Elements to Include in an Email
  • Customizing an Email Design
  • Incorporating Images in an Email
  • Testing the Email Design
Week 5: Utilizing Feedback Tools
  • Benefits of Email Surveys
  • Developing the Survey Questions
  • Creating and Sending the Survey Invite
  • Testing the Email Survey
Week 6: Analyzing the Effectiveness
  • Data Obtained from Email Marketing
  • The Value of the Email Click
  • Analyzing the Data for Performance
  • Adjusting Email Marketing to Improve Performance
Prerequisites
None
Requirements
None

Books:
Required Book: Email Marketing By the Numbers

Additional information:

Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our Terms and Refund Policy before registering for this course.

Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.

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Email Marketing and Strategies
Price: $200.00
Item No.: B322
Instructor: Instructor Needed
Open Courses: No other sessions are scheduled for this course. You can add to your wish list and you will be notified when other sessions are scheduled.

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We are looking for an instructor to teach this class. Please visit /instructors/ for more information.
Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.
 

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