Websites, social media, email, blogs, video, mobile apps. Having so many tools available for Internet marketing is great, but it can be a major challenge to figure out how and when to use them, how to get them working together, and how to measure their performance. From the next big things like Internet of Things to old standards like email, this course is designed to help you navigate the waters, and help you keep up with the continuing evolution of Internet marketing.
Applicable Job Roles: webmaster, web developer, blogger, social media manager, digital content producer.
Who should attend: anyone who produces and/or manages websites, social media, video production or emerging technologies.
Outline
Week 1 – Square One: Where Do You Start?
How to navigate the online marketing maze
Online marketing best practices
Why online marketing is about helping, not hyping
Week 2 – Tools of the Trade, Part 1
Why you should have a video marketing strategy
Mobile is growing – is your online marketing keeping up?
The right way and wrong way to use meme marketing
Week 3 – Tools of the Trade, Part 2
The power of social media marketing
Blogging for brand building
Why email marketing is still a winning strategy
Week 4 – Connecting Strategies, Online and Offline
How to use social media to drive offline traffic
Using QR codes to connect print and online
How to create a uniform brand identity
Week 5 – Measuring Success
Marketing Analytics – what it is, why it matters
Ways to measure mobile, website, social media, email metrics
Which online marketing metrics to obsess about
Week 6 – The Future of Internet Marketing
The Internet of Things, the next big thing
Hyper-segmentation and micro targeting
Mobile will grow even more
Prerequisites
Basic knowledge of the concepts of Web technologies and marketing. Having completed a course such as Social Media Marketing (B324) or Blog & Article Writing B119) is desirable, though not required.
Requirements
Therea re no requirements for this class.
Due to the speed with which things change in the online world, all required reading will be in the form of online articles, which are frequently changed and updated.
Books:
No book is required for this class.
Additional information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.
Refund Policy: Please read our Terms and Refund Policy before registering for this course.
Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .
How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.
Open Courses:
No other sessions are scheduled for this course. You can add to your wish list and you will be notified when other sessions are scheduled.
Instructor's Profile
Web developer and designer, content manager since 1998. Blogger, social
media manager since 2005. Currently instructor, eClasses Social Media Marketing, Blog &
Article Writing. Formerly eClasses instructor, Writing and Editing Web Content, Web Writing
Workshop. Currently social media manager for two professional associations and an online
travel agency, and webmaster for six websites.
Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.
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