Introduction to Google Analytics (B127)

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This course will provide the student with an overview of the world of web analytics. The course will cover everything from understanding web analytics terminology to implementing an analytics tool to your own site and analyzing the data to achieve your site's objectives.

Applicable Job Roles: webmasters, and web project managers.

Outline

Week 1:

Determining the goals and objectives of your web site
Basic web analytics terminology (hits vs. visitors, cookies, robots etc.)

Week 2:

Identifying the information that will be key to analyze (number of visitors, pages requested, time spent on the site etc.) to determine if you are meeting your set web site goals and objectives.

Week 3:

Selecting and implementing a web analytics tool (Google Analytics, Visistat, Crazy Egg) appropriate for your site
Finalizing the information that will be key to analyze on your site based on the web analytics tool you have selected

Week 4:

Creating tools that will help you to analyze the data you collect from your site (spreadsheet, charts etc.)
How to interpret and analyze the data you collect over time to determine success
Changes you can make to your site to improve the statistics and ultimately achieve the goals and objectives that you have set.

Prerequisites

There are no prerequisites for this course.

Requirements

The student needs to be able to make changes to a designated web site by adding source code implementing a web analytics tool or access a current analytics tool and data that is associated with the site.

Books:
Required Book:	Web Analytics For Dummies
Required Book:	Google Analytics 2.0
Additional information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training. Refund Policy: Please read our Terms and Refund Policy before registering for this course. Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost . How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.

Price:

$180.00

Item No.:

B127

Instructor:

Instructor Needed

Open Courses: No other sessions are scheduled for this course. You can add to your wish list and you will be notified when other sessions are scheduled.

Testimonials

Instructor's Profile

We are looking for an instructor to teach this class. Please visit /instructors/ for more information.

Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.

Testimonials

Rating

"The Introduction to Web Analytics was good at helping you to understand the basic reports, analytics software and terminology. It also helped me to determine what variables were important for analyzing the success of my website." - Teresa Opsal
"Great Class thanks Stefanie I know more about Web Analtyics than before. I would recomment this class to my friends.

Dorothy" - Dorothy Wegmueller-Ngudle